Sold June 2025
Santa Cruz County roots.
Refreshingly personal real estate.
For more than 40 years, Santa Cruz County has been Lisa's home. She combines decades of appraisal experience, local knowledge and genuine hospitality to make buying and selling feel clearer, smoother and more human.
A local real estate experience built around people.
Lisa has lived in Santa Cruz County for more than 40 years, raised her family from Santa Cruz to Scotts Valley, served as a certified real estate appraiser for 40+ years, and has worked as a real estate agent for 5+ years. She is also a certified stager.
“Real estate can be stressful. My goal is to replace some of that stress with clarity, care and confidence.”
Humanity + Hospitality • Lisa Dailey-GoodrichStart wherever you are.
Whether you're searching for your next home, preparing to sell, or simply curious about your property's value, Lisa is here to make the next step feel clear and personal.
Buy a Home
Find the right home with local insight and personalized support.
- Personalized home search guidance
- Local market knowledge
- Support from offer to close
Sell a Home
Thoughtful preparation, positioning and marketing for your property.
- Property preparation guidance
- Strategic local marketing
- Personalized selling support
What's My Home Worth?
Start with a personalized conversation about your home's potential value.
- Local market perspective
- Your home's unique features
- No-pressure conversation with Lisa
No pressure and no commitment — ask Lisa anything about your real estate plans.
Local experience. Proven results.
A selection of Santa Cruz County homes Lisa has successfully represented in completed transactions.
Sold June 2025
Sold March 2025
Sold February 2025
Sold December 2024
Sold June 2024
Sold September 2023
Sold 2023
Sold April 2023
Sold November 2022
Sold September 2022
What clients say about working with Lisa.
Thoughtful guidance, personal attention and a commitment to getting the details right.
I have known Lisa Dailey as a real estate professional and agent for over 40 years. She is the utmost professional, with extensive knowledge of the Santa Cruz and Monterey County markets.
Lisa represented me when I sold my first home and purchased my replacement property four years ago. She worked hard to help me get my house ready to list within a week, found a qualified buyer who could close quickly, and negotiated on my behalf through both transactions. Both transactions closed within 30 days and were handled professionally and smoothly.
Lisa was an expert in helping me ready my home for sale, offered the support I needed through the process, and had an extensive list of professionals we could rely upon.
I can’t recommend Lisa highly enough! She helped me sell my home in Scotts Valley, and from the very beginning, her attention to detail and level of support were exceptional.
Selling a home can feel overwhelming, but Lisa took the time to walk me through the entire process, explain what to expect at each stage, and make sure I always felt informed and confident in the decisions we were making. She was incredibly responsive and made herself available to me every step of the way.
One of the things that really stood out was the amount of effort she put into presenting and marketing my home. She coordinated beautiful staging at no cost to me and hosted weekly open houses, always adding thoughtful touches like champagne and treats for visitors. Nothing felt like an afterthought. She genuinely cared about creating the best possible experience and making my home stand out.
In the end, all of that care and hard work resulted in a sale I felt great about. More importantly, I felt supported throughout the entire experience. Lisa goes above and beyond for her clients, and I would absolutely recommend her to anyone looking to sell a home in Scotts Valley or the surrounding area.
Lisa did a perfect job selling my home. All aspects of the process went smoothly and it quickly sold above asking price! She’s pleasant to work with and knows the market.
She exceeded all my expectations. Hire her!
