Meet Lisa

Santa Cruz County isn't just where Lisa works. It's home.

More than four decades of local life and real estate experience shape the way Lisa serves every client.

Deep Local Roots

40+ years connected to this county.

Lisa has lived in Santa Cruz County for more than 40 years and raised her family throughout the area, from Santa Cruz to Scotts Valley. She understands these communities not only through property data, but through decades of actually living here.

Her 40+ years as a certified real estate appraiser bring deep property-value experience. She has also served clients as a real estate agent for 5+ years and is a certified stager.

Lisa Dailey-Goodrich

Lisa Dailey-Goodrich

REALTOR® • Certified Real Estate Appraiser • Certified Stager

Humanity + Hospitality

Real estate can be stressful. Lisa believes it can feel refreshing instead.

Lisa combines experience with genuine hospitality: listening carefully, communicating clearly and working alongside clients to create a transaction that feels organized, supported and as smooth as possible.

People before transactions.

Service built around what matters to you.

Clarity over pressure.

Understand your options and make informed decisions confidently.

Hospitality at every step.

Thoughtful communication and personal attention from conversation through closing.

Client Testimonials

What clients say about working with Lisa.

Thoughtful guidance, personal attention and a commitment to getting the details right.

“
I highly recommend Lisa for her knowledge, initiative, professionalism, and ability to get things done.

I have known Lisa Dailey as a real estate professional and agent for over 40 years. She is the utmost professional, with extensive knowledge of the Santa Cruz and Monterey County markets.

Lisa represented me when I sold my first home and purchased my replacement property four years ago. She worked hard to help me get my house ready to list within a week, found a qualified buyer who could close quickly, and negotiated on my behalf through both transactions. Both transactions closed within 30 days and were handled professionally and smoothly.

Lisa was an expert in helping me ready my home for sale, offered the support I needed through the process, and had an extensive list of professionals we could rely upon.

Paula McLemoreSanta Cruz County resident for 60 years
“
Lisa goes above and beyond for her clients.

I can’t recommend Lisa highly enough! She helped me sell my home in Scotts Valley, and from the very beginning, her attention to detail and level of support were exceptional.

Selling a home can feel overwhelming, but Lisa took the time to walk me through the entire process, explain what to expect at each stage, and make sure I always felt informed and confident in the decisions we were making. She was incredibly responsive and made herself available to me every step of the way.

One of the things that really stood out was the amount of effort she put into presenting and marketing my home. She coordinated beautiful staging at no cost to me and hosted weekly open houses, always adding thoughtful touches like champagne and treats for visitors. Nothing felt like an afterthought. She genuinely cared about creating the best possible experience and making my home stand out.

In the end, all of that care and hard work resulted in a sale I felt great about. More importantly, I felt supported throughout the entire experience. Lisa goes above and beyond for her clients, and I would absolutely recommend her to anyone looking to sell a home in Scotts Valley or the surrounding area.

HeatherHome Seller • Scotts Valley
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Professional Profile

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